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Tag: julien smith

Before they buy your book, buyers need to know, like and trust you: How to reach them

There are millions of books available to read, so why do people buy a particular one? The primary reason is word of mouth, whether that is a verbal recommendation or something you read online or in the paper. In Joanna Penn‘s article Book Buyers Need to Know, Like and Trust You In Order To Buy, she illustrates […]

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