Writing “well” should be good enough. Good enough to score an agent and a publishing contract. Good enough to entice a potential reader to move past page one, and keep reading, breaking only for food and the uncontrollable urge to refer your book to everyone with an inbox.

Author and mighty story expert and deconstructrix Lisa Cron (read her bio below–be prepared to be impressed) says the goal of learning to write well is a myth. A myth! Phew. (Does that mean I can produce a dungheap and watch it skyrocket to the top of the New York Times bestseller list? Assuming I publish it under an anonymous pen name, that is.)

Ms. Cron points out how the myth of “good writing” is perpetuated: “Everyone says it – writing books, professors, writing groups, editors, agents, even readers. It sounds so logical, who’d argue?”

Makes sense to me. However, as Cron states, “The first goal of any story is to anesthetize the part of the reader’s brain that knows it is a story. When we get lost in a good story, it feels like reality–literally. Recent research has shown that when we read about an action, the same areas of the brain light up as when we actually experience that action. We really are there. As a result, the last thing a reader is able to do (or wants to do for that matter) is analyze how, exactly, the story is creating such a perfect rendition of reality. And so when asked what it is that grabs us about a great story, we say it was the luscious language, the intriguingly complex characters, the witty dialogue, the fresh voice. In other words, we say it’s well written when what we really mean is that it felt like life.”

Doesn’t that sound like good writing?

“Writing well is the handmaiden of story,” Cron says. “The real goal of every writer is to learn to create that sense of urgency that makes the reader want to know what happens next. This is not triggered by dazzling wordsmithing, but by mastering story itself, and understanding what people are wired to crave from every story they hear.”

To put it more plainly, “We turn to story to shed light on the thorny internal problems we face. Stories teach us how to make sense of ourselves, others and the world at large by allowing us to vicariously experience myriad “what ifs.” After all, life is tricky and rife with risk, so what better way to prepare to navigate the one place we’re all headed — the future — than story?”

Lisa Cron’s top three tips for creating a sense of urgency:

1. Make sure you know how your story ends; ask yourself, how
does my protagonist’s world view have to shift in order for her to achieve her goal?
What does she have to realize that, most likely, she’s spent her whole
life avoiding? Then don’t hold back — sew this internal conflict into the
story, beginning on the first page, if possible, in the first sentence.

2. Always remember, what draws people into a story is that sense that all is not as it seems. The reader is all too familiar with “business as
usual” (read: ho hum), a story is about what happens when something out of the ordinary bursts through that predictable pattern and forces your protagonist to deal with it or else – even if it begins with something as seemingly mundane as the mail arriving a half hour late.

3. Let us know that something specific is at stake, and don’t be shy about telling us what it is, and how it’s affecting your protagonist. Make us feel it by letting us know what it forces your protagonist to confront. How does it differ from her expectations? What action does it trigger?

After all, stories are about how the unexpected forces us to confront our beliefs about ourselves, the world and others – and find out what we’re really made of.

What’s the last book that swept you away? What did it teach you about life, or better yet, yourself?

Lisa Cron spent a decade in publishing, first at W.W. Norton in New York, then at John Muir Publications in Santa Fe, NM, before turning to TV. She’s worked on shows for Fox, Bravo and Miramax, and has been supervising producer on shows for Court TV and Showtime. She’s been a story consultant for Warner Brothers and the William Morris Agency in NYC, and for Village Roadshow, Icon, The Don Buchwald Agency and others in LA. She’s featured in Final Draft’s book, Ask The Pros: Screenwriting. Her personal essays have appeared on Freshyarn.com and the Huffington Post, and she has performed them at the 78th Street Playhouse in NYC, and in LA at Sit ‘n Spin, Spark!, Word-A-Rama, Word Nerd and Melt in Your Mout (a monthly personal essay series she co-produced). For years she’s worked one-on-one with writers, producers and agents developing book and movie projects. Lisa has also been a literary agent and for the past five years, an instructor in the UCLA Extension Writers’ Program, where she currently teaches. Her book, Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence, will be published by Ten Speed Press, Summer 2012.